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What is Salesforce?

Updated: Oct 20, 2022

Simply put Salesforce is a cloud computing platform that is made for businesses. There are many different components on this system that can manage your company or organization better.


You might have heard of the Chatter app, which will allow you to connect with colleagues and co-workers in real-time. Other features include dashboards, reports, data management tools, and more! If you’re interested in learning more about how Salesforce can help your business grow, read on.


In recent years, there has been a big surge in Cloud Computing Technologies. One such technology which has had an immense impact on the world of computing is Salesforce.


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How It All Began?

Before Salesforce, Customer Relationship Management (CRM) solutions were hosted on a company’s server. Can you imagine the cost and time it took for companies to have their CRM solutions?

It used to take months or even years to set it up, and the cost went up to millions of dollars. Even after setting up, they were extremely hard to use.

What would be a feasible solution to this? I am sure you guessed it – building an affordable CRM software and delivering it entirely online as a service.

This was the main idea behind Salesforce. Starting as a Software as a Service (SaaS) company, Salesforce has grown into the fifth-largest software company globally.


What Made Salesforce An Instant Hit?


The answer to this is very simple; it was Cloud Computing. Salesforce wasn’t just about a better product at a fraction of the cost. It was about replacing the lengthy installation process and moving everything online.

They changed the business model – no more long-term contracts or expensive licensing deals, anyone could use Salesforce with only a simple 50-dollar monthly subscription fee.


Benefits of Salesforce

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  • Salesforce provides you with the fastest path from Idea to App. You can concentrate on building your App using Salesforce tools rather than building the infrastructure and tools yourself. This can save you years and millions of dollars.

  • Salesforce customers generally say that it’s unique for three major reasons:

  • Fast – Traditional CRM software can take more than a year to deploy; compare that to months or even weeks with Salesforce.

  • Easy – Salesforce wins in the “easy to use” category, hands down. You can spend more time putting it to use and less time figuring it out.

  • Effective – Because it is easy to use and customizeable to meet each business’s needs, customers find Salesforce very effective.

  • Salesforce is in the cloud, so your team can use it from anywhere using the internet.

  • If you are a rapidly-changing business or a seasoned company that’s been around for years, your business is probably changing too. Salesforce is completely scalable to your growth.

  • Salesforce seamlessly integrates with 3rd party apps. If you want to integrate Salesforce with Gmail, you can do it; if you want to integrate it with your accounting software, you can do that too. On the other hand, integration is tough with other CRMs.

  • Salesforce is affordable, especially if you consider its wide variety of capabilities. Even startups and small businesses use Salesforce.


Statistics that make you choose Salesforce

Salesforce has over 150,000 customers across the world. In the world of CRM, Salesforce dominates with a 19.7% market share. Its closest competitors SAP (12.1%), Oracle (9.1%), and Microsoft (6.2%) are far behind. In addition, the Salesforce AppExchange features over 2,700 applications that have driven over 3 million installations, and more than 70% of Salesforce customers use applications listed on the AppExchange.

Today, many companies develop their applications on the Salesforce platform or are migrating to Salesforce. This has increased the demand for Salesforce developers and administrators. Currently, “Salesforce Architect” is one of the hottest skills to have on a tech resume.


What Is Salesforce?

I hope I have answered your question on why you should choose Salesforce. Now, let me introduce you to Salesforce and answer the question on your mind: What is Salesforce? Below is an image that shows the power of Salesforce in today’s tech-savvy world. From tech giants like Google and Facebook to your nearby call center, all of them use Salesforce services and products to solve their problems.

Salesforce started as Software as a Service (SaaS) CRM company. Salesforce now provides various software solutions and a platform for users and developers to develop and distribute custom software. Salesforce.com is based on multi-tenant architecture. This means that multiple customers share common technology, and all run on the latest release. You don’t have to worry about the application or infrastructure upgrades – they happen automatically.

This helps your organization focus on innovation rather than managing technology.


What is Salesforce Used For?

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Companies use Salesforce to understand their customers, connect with them on various levels, and help grow their customer base.

The cloud-based Software allows companies to track (in real-time) analytics, customer success and support, customer complaints, and various other CRM functions with the ease of cloud storage and access wherever the users are.